Small business branding

Small business branding — packages built for your scale.

We connect small Australian businesses with branding designers who offer scoped packages — logo, identity essentials, and a starter system — at prices that make sense for your size.

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We'll match you with a branding professional within 24 hours. No sales calls, just a clear quote.

What it is

What is small business branding packages?

Small business branding packages are scoped bundles that include everything a small business actually needs — logo, colour palette, typography, basic guidelines, and a few essential templates — without the overhead of an enterprise engagement. They're designed to give you a professional, cohesive brand foundation that you can grow with, priced at a level that makes sense when you're running a small operation.

What you get

What’s included in every project.

Logo system

Primary logo plus essential variations (horizontal, stacked, monogram).

Colour palette

3-5 core colours with hex/RGB/CMYK codes.

Typography

One or two carefully chosen font pairings for headings and body.

Business card design

Print-ready business card design included as standard.

Social media basics

Profile pictures, cover images, and a few post templates.

Mini brand guidelines

Short PDF covering the rules for consistent use.

Our process

How projects unfold.

Phase 1

Quick brief

15-minute call or form to understand your business and audience.

Phase 2

Concept direction

1-2 design directions based on the brief.

Phase 3

Refinement

2 rounds of refinement to lock in the final design.

Phase 4

Delivery

All files ready to use, plus your mini guidelines document.

Pricing

Transparent Australian pricing.

Here’s what professional work typically costs in the Australian market. The designer we match you with will give you a fixed-price quote based on your brief.

Starter
$2,500 – $3,500

Logo + core identity + business card + mini guidelines.

Standard
$3,500 – $5,500

Everything above plus social media templates and letterhead.

Growth
$5,500 – $8,500

Full identity system with extended templates and comprehensive guidelines.

Custom
Quoted to brief

Custom scope for specific industries or unique requirements.

Related

Keep exploring

Full brand design

Logo design only

Cost calculator

Client stories

Real businesses. Real results.

“The designer we were matched with understood our vision immediately. Our new brand identity has transformed how customers see us — and our weekend foot traffic is up 40 percent.”
Sarah M.
Harbour Cafe Collective — Sydney NSW
FAQ

Frequently Asked Questions

Small business branding packages in Australia typically start at $2,500 for a starter bundle (logo + core identity + business card + mini guidelines). Standard packages run $3,500 to $5,500. Growth packages with full identity systems cost $5,500 to $8,500. For genuine small businesses (sole traders and sub-10 employee operations), investing $3,500-$5,500 is the sweet spot — enough for a proper brand, not overkill.
A standard package includes: primary logo with variations (horizontal, stacked, mark-only), colour palette with all format codes, typography pairing (heading + body), print-ready business card design, basic social media assets (profile pics, cover images, a few post templates), and a mini brand guidelines PDF. Some packages add letterhead, email signature, and extra templates.
Most small business branding packages are delivered in 3 to 6 weeks from brief to final files. The compressed timeline is possible because the scope is focused — less strategic exploration, faster concept rounds, and only the essentials. If you need it faster, some designers offer rush delivery at a premium.
Yes, and it's a common approach. Start with a logo project ($1,500-$3,500) to establish your foundation, then add a full identity system ($2,500-$5,000) a few months later when you have more budget or need more assets. Some designers in our network offer staged pricing for exactly this scenario.
Small business packages focus on the essentials — logo, colour, type, basic guidelines, business card, and social templates. Full branding engagements add strategic work (positioning, audience research), extensive brand guidelines (40-80 pages vs 10-15 pages), multiple stakeholder rounds, and comprehensive template libraries. Small businesses rarely need the full engagement; the package approach covers 90% of the value at 30% of the cost.

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Tell us about your project. We’ll match you with an experienced Australian designer within 24 hours.

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