Branding services
for Australian businesses.

Branding services is a broad label.

In the Australian market, brand design services usually resolve into 5 or 6 distinct pieces of work that get quoted separately.

Logo design is the one most businesses ask for first: a custom mark, its variations, and the file formats you need for signage, social profiles, vehicles and print.

Brand identity work extends that into a full system, adding a colour palette, a typography hierarchy, imagery direction and iconography so everything you produce looks like it came from the same business.

Brand strategy sits underneath both, defining who you serve, how you’re different, and the words you use to say it.

Brand guidelines write the rules down so the system holds up with a printer, a signwriter, a web developer or a new staff member.

Graphic design services are the ongoing production work that applies the system: brochures, decks, social templates, packaging and campaign assets.

Most businesses start with 1 or 2 of these pieces and add the rest as they grow.

A sole trader launching a trade business usually needs a logo, artwork for vehicle signage, and a quote template that looks like it came from a real operation.

A cafe opening in 8 weeks needs a logo, a menu, shopfront signage and packaging, in that order, because the fabrication lead times set the schedule.

An established firm still using a mark drawn by a friend a decade ago usually needs a brand refresh rather than a full rebuild, because the recognition it has already built is worth keeping.

The right scope matches the decision in front of you.

Business branding services are priced against a brief rather than a menu, so 2 businesses asking for what sounds like the same logo can receive quotes that differ by thousands of dollars for entirely legitimate reasons: the number of concepts developed, the depth of research and strategy underneath them, how many file variations and applications are included, and whether a written guidelines document is in scope.

Those differences only show up in a written brief.

The free branding cost calculator gives an indicative range for a scope you describe, and each service page below sets out the deliverables and the usual sequence of work for that piece of work on its own.

I’m Chris Lourenco, and Branding Services by Loudachris is the branding side of Loudachris Digital Marketing, my Adelaide studio for brand and website work.

When you send a brief through the form on this page, I read it and come back with questions, then a quote and a timeline for your actual scope.

If you go ahead, I do the work myself, from the first concept to the final files.

I aim to reply within 1 business day, and enquiring costs nothing.