Brand guidelines

Brand guidelines that keep your brand consistent.

Keep your brand consistent across every touchpoint. We connect you with designers who build practical brand guidelines your team actually uses — not 80-page PDFs that sit in a drive.

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Takes under 2 minutes.

We'll match you with a branding professional within 24 hours. No sales calls, just a clear quote.

What it is

What is brand guidelines?

Brand guidelines (also called a brand manual, style guide, or brand book) are the rules for how your brand shows up everywhere — what fonts to use, how the logo should appear, which colours are allowed, how to write in the brand's voice, and what to do and not do. Good guidelines prevent drift and save hours of decision-making. They're essential once more than one person is creating content for your business.

What you get

What’s included in every project.

Logo usage rules

Every variation with clear rules on when to use each, safe space, minimum sizes, and what not to do.

Colour system

All primary, secondary, and accent colours with hex/RGB/CMYK codes and usage scenarios.

Typography hierarchy

Heading and body fonts with clear hierarchy rules for web, print, and social.

Imagery & photography

Photography style, art direction, and approval criteria so every image feels on-brand.

Voice & tone

How your brand speaks — the words to use, phrases to avoid, and tone variations by context.

Templates & examples

Real-world examples showing how the guidelines apply to business cards, social, web, and more.

Our process

How projects unfold.

Phase 1

Brand audit

Review of existing assets, identifying inconsistencies and gaps.

Phase 2

Rules definition

Drafting rules covering every brand element with clear examples.

Phase 3

Design & layout

Guidelines document designed for clarity and practical use.

Phase 4

Delivery

PDF document plus editable source if needed. Ready to share with your team.

Pricing

Transparent Australian pricing.

Here’s what professional work typically costs in the Australian market. The designer we match you with will give you a fixed-price quote based on your brief.

Mini
$800 – $1,500

Core rules in a short document. Good for solo operators and small teams.

Standard
$1,500 – $3,500

Comprehensive guidelines covering all major elements. Most small businesses.

Premium
$3,500 – $7,000

Extensive guidelines with real-world examples and templates.

Enterprise
$7,000+

Full brand manual with multiple audience variations and digital style guide.

Related

Keep exploring

Brand design

Free guidelines template

Brand identity design

Client stories

Real businesses. Real results.

“The designer we were matched with understood our vision immediately. Our new brand identity has transformed how customers see us — and our weekend foot traffic is up 40 percent.”
Sarah M.
Harbour Cafe Collective — Sydney NSW
FAQ

Frequently Asked Questions

Comprehensive brand guidelines cover: logo usage rules with every variation, colour system with all codes, typography hierarchy and font files/sources, imagery style and photo direction, voice and tone rules, and real-world examples showing the guidelines applied. Simpler guidelines can skip examples. Enterprise-level guidelines often include iconography, motion principles, and digital-specific rules.
Brand guidelines range from $800 for mini guidelines (logo + colour + type basics) up to $7,000+ for comprehensive manuals with extensive examples. Most small businesses spend $1,500 to $3,500 on a standard guidelines document. Ongoing digital style guides (web-hosted, maintained over time) cost more but are worth it for teams creating content regularly.
Mini guidelines are 10-15 pages. Standard guidelines run 20-40 pages. Premium guidelines are 40-80 pages. Enterprise manuals can be 100+ pages but that's usually overkill for most businesses. The best guidelines are the ones people actually read — shorter is often better.
If you're truly solo and not creating much content, a mini guidelines doc is enough — it mostly protects your future self from drift. Once you have team members, contractors, or external designers touching your brand, comprehensive guidelines become essential. They prevent the slow erosion of brand consistency that kills professional presence.
For very early-stage businesses, a template is fine. We offer a free brand guidelines template you can download. But once your brand is established, custom guidelines are worth the investment because they reflect your actual brand — not generic placeholders. A designer will write rules specific to your situation, which is what makes guidelines useful.

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Tell us about your project. We’ll match you with an experienced Australian designer within 24 hours.

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